Big data: a treasure trove of information. However, the correct use of data seems to be a major challenge for many marketers. How do you gain the most insights and how is the value of this data maximized?
We have invited four Data Science masters students from Tilburg University to conduct their theses at OnMarc. The theme is: How are more insights gained from big data? Because our data is stored safely and securely, we / they can analyze the behavior of online customers in a responsible way. Topics addressed: predicting visitor behavior on web pages, cross-selling, mouseovers and conversions. This is how we can contribute to overcoming the challenge marketers face. This year is the year of massive digital revolution: ignoring digitalization is impossible!