Real-time Data Integration

Omni-channel customer interaction

Omni-channel customer interaction, driven by automated systems and decision engines is considered to be the Holy Grail in a digitally transformed world. This requires two important ingredients:

• A real-time 360-degree view of the visitor/customer in the widest possible sense
• A real-time decisions system that executes your communication strategies and drives all visitor interaction

Digital channels and 360-degree customer view

Digital channels are a major force in the movement towards a 360-degree customer view. However, valuable information is also available from other sources. These sources are typically in-house. OnMarc offers the option to collect, integrate and structure data from digital channels in real-time and pushing the output into your internal environment. Internally you can create the 360-degree view and use it to drive content management systems, marketing campaigns and e-mails, call center systems and other channels for customer communication. Reliable and secure.