Our DMP (Data Management Platform) is live! Deliver the right ad to the right person at the right time.
With our DMP, we provide real-time customer profiling to deliver the right ad to the right person at the right time . We take previous purchases into account and combine this with the person’s search behavior. What are the benefits of our private DMP?
- All data on an individual is kept in-house
- No internally collected identifying information is provided to external parties
- DSPs only get segment IDs
- No unnecessary tracking (only one cookie sync per session)
- Highest level of privacy protection – data is controlled by advertiser
- A profile update is immediately sent across all devices where the visitor is known – external DMP only updates one single cookie
- No sharing of commercially sensitive data like visitor behavior with competition